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Robert Pattinson Defends Dior Ad: It's Not Tacky, But It's Not Me

Campaign Gave Him Chance to Re-Engineer Image

Robert Pattinson carries French model Camille Rowe in a shot from his new Dior Homme ad.

Robert Pattinson carries French model Camille Rowe in a shot from his new Dior Homme ad.

Robert Pattinson fends off criticism that has new Dior Homme fragrance campaign is “tacky,” but also acknowledges that the character he plays in the latest Dior videos are not representative of him, or his personality.

“It’s kind of, sort of, a like fantasy version I have of myself,” he explains in a new interview published in the Dubai edition of Harper’s Bazaar.

“I mean, I’m not like that on everyday basis, I think I am a little bit more boring,” he adds with a laugh.

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After teasing the campaign for weeks, Dior launched it Sept. 1 with its first official video and a behind-the-scenes look at it being filmed. Robert is featured cavorting with French model Camille Rowe in various hotly romantic scenes.

But he’s the same Rob that has been captured a thousand times in paparazzi photos–with and without ex-girlfriend Kristen Stewart–slightly rumpled, tousled hair, unshaven, cap reversed and likely wearing the same clothes from the day before.

Of course, there is one difference now. He reeks of Dior perfume. “I think I have about three different Dior Homme fragances on,” he says.

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Rob, who worked as a model in his teens, has said frequently he never felt comfortable in front of a camera and doesn’t regret leaving his model past behind him. But the Dior campaign is different, he adds.

“Dior is very independent; there’s nothing tacky about it at all. I actually felt like it was benefiting me to be associated with them rather than doing something just for the sake of it,” he explains.

Pattinson, who is reportedly being paid somewhere between $8 million and $12 million for the campaign, revealed that he was also able to hand-pick the commercial’s director. He went with French independent film director Romain Gavras.

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“I’d seen his movie ‘Our Day Will Come’ and tried to meet him for like a year and he just did not return my phone calls… Ever!” he says. “So I thought if I did the Dior thing I bet I could get him on board.”

“You always have a fear with big stars like him that they are crazy and uncontrollable, or collect swords, but from the start Robert was really down to earth,” the director told the magazine.

Rob also had his own ideas in mind about how he wanted to appear. “I kept saying from the beginning I wanted to be really physical. I have done quite a few films in a row where it is all about stillness,” he says.

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“I was watching the Dior scenes back in the monitor and thinking I look older now. I have always been so self-conscious about looking like a little kid and people not really believing me, so I wanted to do a film about masculinity and this was kid of the perfect opportunity,” he adds.

Check out the director’s cut of his first Dior ad and follow TheImproper on Twitter for Robert Pattinson news you can trust.




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  • catherinedove

    The Truth About Robsten: were they real or for a showmance? Staged stunt & fake photo theories debunked. If they were manipulated, it wasn’t for publicity for anyone but for the papz to make more money off of us
    than they would have, otherwise. NONE of this has been about ‘Freedom of
    Speech’. It’s a huge smear campaign using Kristen & Robert against their
    fans for paparazzi & gossip magazine profits – for over a year and long
    before that. The majority of scandals we’ve seen have been flat-out lies. Get the scoop here and sign the petitions to set them and their Twilight Fans free from these dumb PR assaults: hub.me/afLss

    • gabi54

      move on , you’re beating a dead horse

  • Dawn

    There is absolutely nothing tacky about the Dior ad. I find it very stimulating,

    and very sexy. Rob is a person who can do just about anything and do it
    well. I don’t understand why all the jealousy about Rob. It seems there is
    a group out there that enjoys dissing anything he does. What is their
    problem , can’t stand a real actor? I hope Rob never changes who he
    is , because there a very few actors that can even come close to his
    ability for playing many totally different characters.

  • Dawn

    There is nothing tacky about the ad.I find it very sexy. Rob has proven
    over and over that he capable of playing many different characters,
    and gets them right. Why the jealous taughts about anything he does?
    Rob is an extremely good actor. He certainly is better than the majority
    of so called actors out there today.

  • David

    Robert Pattinson is so gross and ugly. Dior has no taste chosing him.

  • Ana

    The ad is fab dont let anyone tell u different its sexy classy and awesome nothing tacky about it Robert Pattinson looks great nice to see his relaxed and happy he deserves more credit and less criticising touch of the green eyed monster raising its ugly head Well done Dior and Mr Pattisin

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