Star Wars: The Force Awakens,’ will be a merchandising bonanza for Disney. It plans to roll out new toys for the holiday season. (Photo: Amazon.com)
“Star Wars: The Force Awakens” is more than a movie reboot. It will be a marketing and merchandising bonanza for Disney, the movie studio producing the film. It plans a major roll out of toys an apparel leading up to the movie’s release over the holidays.