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Rihanna Begs, Borrows, Steals Japanese Street Culture for New Line (28 photos!)

Fenty Puma by Rihanna Line Previewed at NYFW

Rihanna hit the runway to showcase her first ever line of clothes and accessories for Puma. The collection was whimsical, gothic and voluminous. (Photo: Puma)

Rihanna hit the runway to showcase her first ever line of clothes and accessories for Puma at New York Fashion Week. The collection was whimsical, gothic and voluminous. (Photo: Puma)

Rihanna begged, borrowed and stole from Japanese street culture, with a Gothic twist for her first ever Fenty Puma by Rihanna collection show at New York Fashion Week. The pop star led the procession in a kicky, oversized hooded jacket.

The autumn-winter collection includes a full range of footwear, apparel and accessories for both women and men.

Rihanna partnered with Puma last year as part of a growing trend that mixes and matches pop stars with fashion brands. UK singer Rita Ora, Jessica Simpson, Gwen Stefani and Jennifer Lopez are among those who have their own lines.

The Barbadian singer’s line was characterized by Gothic overtones and exaggerated volumes and proportions that delve deeply into androgyny and blur the line between male and female fashion.

Rihanna’s signature pieces included a ground-sweeping kimono robe, tear-away tricot track suits, and a punched up lace-up jersey corset, according to a statement by Puma.

The clothes all had a whimsical air evidenced by the exaggerated long sleeve tops and jackets and voluminous hoodies and crew necks. Think an urban “Alice in Wonderland.”

“Many apparel silhouettes play with laces, running up and down the pieces for an added edge. Outerwear styles, like the Velvet Bomber Jacket, serve both the fashion hungry and the function-needy. Each piece embodies a sexiness with a tough-as-nails attitude,” the label said.

Rihanna who bears the official title Brand Ambassador and Women’s Creative Director explained her line this way:

“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma. I wanted to take Puma to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way. I’m looking forward to sharing the collection with the fashion community and fans.”

Her footwear designs range “from show-stomping boots to sporty heels to training sneakers. An exaggerated over-the-knee Eskiva boot laced up on some of fashion’s top models turned heads on the runway,” the brand said.

Her “Rihanna Accessories” range features an over-the-top Bomber Jacket Bag, the Fur Waistbag fit with two pockets for you and your boo and fashionable durags, caps and headwear, chokers and veiled sweatband all to perfect the look.

Check out photos from the show, let us know your thoughts and be sure to follow IM on Twitter for the latest fashion news. For more information, visit Puma online or RiannaNow online.


Rihanna Fenty-tastic for Puma 2016 (Click Photos to Enlarge!)


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