“Gossip Girl” is the latest television show that may or may not be turned into a feature-length movie. But so far Warner Bros. has yet to commit to filming one–and for good reason.
The show, about over-privileged teens growing up on Manhattan’s Upper East Side in New York City, aired for six seasons from 2007 through 2012 on the CW network.
On its face, it seems to have all the right elements for movie treatment, except one thing. The show’s hype always exceeded its ratings.
More than 3.50 million viewers tuned in for the show’s premiere, posting a 1.6 rating among adults 18-49, its core audience. But it was dead last in its 9 p.m. timeslot on Wednesday night, according to Medianet, which tracks audiences.
It was all down hill from there.
The second season premiere pulled in 3.43 million viewer and ended with 2.23 million viewers. The third season premiered with 2.55 million viewers and ended with 1.96 million viewers.
The fourth season premiered with 1.83 million viewers and a 1.0 for adults 18–49, again, dead last in its time slot. The fourth season ended with 1.36 million viewers.
If you thought it couldn’t get any worse, it did. The fifth season premiered with 1.37 million viewers. although it ended with an uptick to 1.44 million viewers.
By its final season, the show was a zombie. only 780,000 people tuned in for the premiere. Viewership declined steadily until the final episode pulled in 1.55 million viewers.
With numbers like that, Warner suits will be taking a big risk on a movie.
The series prove to be a launching pad for some of its stars, like Blake Lively (Serena van der Woodsen), Leighton Meester (Blair Waldorf), Penn Badgley (Dan Humphrey) and Taylor Momsen (Jenny Humphrey).
Without them, it will be doubly tough for the movie to get off the ground.
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