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Jessica Alba to Sell Her Eco-Friendly Products in Target Stores (video)

Jessica Alba speaks at the 2014 Social Innovation Summit on May 29 in New York City. (Photo by Stephen Lovekin/Getty Images).

Jessica Alba speaks at the 2014 Social Innovation Summit on May 29 in New York City. (Photo by Stephen Lovekin/Getty Images).

Jessica Alba’s start-up, The Honest Company will sell a line of non-toxic, eco-friendly family products in Target department stores at prices that “don’t break the bank,” the retailer announced.

Alba, 33, started the company two years ago with Christopher Gavigan, Brian Lee and Sean Kane principally as an e-commerce site.

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The Target deal will move their products into brick-and-mortar retail outlets for the first time.

The Honest Co. sells “stylish diapers, wipes and personal care items including face and body lotion, conditioner and shampoo and body wash,” according to the company.

It also sells household products ranging from an “award-winning multi-surface cleaner” to “sweet-smelling dish soap” and “durable laundry detergent.”

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Alba was in New York City last week promoting the company at the 2014 Social Innovation Summit.

“We’re excited to launch The Honest Company products in Target stores and on Target.com to provide easy access to our safe, stylish and accessibly-priced products,” Alba said in a prepared statement.

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Target.com will feature 150 product options including items found in Target stores, as well as online exclusives, such as the natural and effective bug spray, diaper cakes, fruit and veggie wash, dish towels and more. Products range in price from $4.95 to $124.95.

Check out Jessica’s video below, let us know your thoughts and please follow TheImproper on Twitter so we can continue to publicize celebrity news that counts.


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