Teen fans from around the world will also have a hand in curating the show.
They’ll get to vote on for their favorite looks involving hair, make-up and outfits and will also have a say in choosing the music. The show even has it’s own hashtag, #NEOrunway.
The brand unveiled Selena’s latest line of clothing in a series of photos, which the 22-year-old singer and actress models herself. The prints are edgier compared with her previous collections, with a street punk look.
She’s also given the line a more urban feel with lots of layering, scarves, sleeveless denim tops and jackets, according to the brand.
It’s “all about mixing it up and layering your items,” according to a statment from an Adidas NEO spokesperson.
“[The line] allows for trans-seasonal pieces which are perfect for layering, allowing you to tailor your wardrobe to the late summer weather as well as the chill of early autumn.”
To give the clothes a dressy look, the color palette includes lots of black, gold and dark burgundy. “Subtle tones of cream white and frosty mint paired with grey heathers, denim and black make up the color range.
The idea is to work a dressed up look; “material contrasts, fabrics and layers of detail are key.”
Selena has had a wild summer highlighted by her blow-out 22nd birthday party in Saint-Tropez. She was spotted with UK model and socialite Cara Delevingne and other friends.
Selena and Cara partied on a yacht and posted racy photos of themselves together, causing tabloids to speculate that they were having a fling. Cara is openly bi-sexual.
Then, Selena swung the other way.
She had a couple nasty run-ins with the paparazzi both here and in France and had to endure a nude photo scandal. Several photos went viral on the Internet, but they actually belonged to a look-a-like.
Selena also got caught up in ex-boyfriend Justin Bieber’s scuffle with actor Orlando Bloom in an Ibiza club. The fight turned out to be over Bloom’s ex-wife model Miranda Kerr and not Selena.
After all that uproar, Selena is probably glad to get back to work.
Check out her photos, let us know your thoughts and be sure to follow TheImproper on Twitter for the latest Selena Gomez news you can trust.