Wake Forest University’s athletic programs mocked up covers of People magazine featuring the celebrities with potential college recruits.
People did not give it’s permission for use of it’s logo in the effort, but that’s not all that’s wrong with the ploy.
The covers were mailed to the players as part of the school’s recruitment efforts. Although they were reportedly sent tongue-in-cheek, they suggest that celebrity perks await them if they sign with the school.
Wake Forest plays in the Atlantic Coast Conference, which has been expanding its roster and is now considered one of the most competitive in the nation.
It sent the covers to three-star defensive end Kengera Daniel and his teammate Marcus Marshall, both of Raleigh, NC.
The University of Tennessee , a perennial college football powerhouse, used the same tactic to woo prospective recruit Shy Tuttle, one of the nation’s top high school defensive tackles.
He was sent a fake cover of Rolling Stone magazine, picturing him arm-in-arm with Beyonce.
The magazine covers have touched off a heated debate in the sports media over their appropriateness.
The general thinking is that over-the-top pitches are necessary to set schools apart in the college recruiting wars. Top prospects are typically inundated by calls, letters and Twitter messages from dozens of schools.
But it’s fair to question exactly what kind of messages such stunts send to impressionable high school teens and whether the message is appropriate coming from supposedly elite universities and colleges.
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