The video was posted yesterday (Oct. 21) on Vimeo by a group called “FCKH8,” which opposes all forms of sexism and racism, according to its Web site.
FCKH8.com is a for-profit T-shirt company “with an activist heart and a passionate social change,” the group writes on its Web site.
It’s mission: “Arming thousands of people with pro-LGBT equality, anti-racism and anti-sexism T-shirts that act as ‘mini-billboards’ for change.”
Jane Lynch, Adam Lambert and Zac Efron have worn their slogan-laden tee-shirts and Ellen DeGeneres and wife Portia de Rossi have their own special pink shirt, it notes.
The video opens with appearances by several pre-teen girls in princess outfits.
“What the fu*k!” shouts one of the girls. “I’m not some pretty fu*king helpless… princess in distress,” chimes in another.
“I’m pretty fu*king powerful,” the first girl adds.
So far the video has been viewed nearly 590,000 times and received a 128 likes. But negative comments appear to outnumber positive comments in a lively discussion on the Vimeo message board.
“So basically I think it is never ok for young children of this age to swear, girl or boy!” wrote one commentator.
“As someone who is studying to be a foundation phase teacher around this age group, I see children who swear to each other and act in a difficult manner and who are violent all because they don’t have the basic understanding of what is right from wrong. THIS IS NOT OK!”
But another noted that pre-teens were already well aware of gender politics and probably swearing as much to boot.
Amid all the swearing and finger-wagging, the pre-teen kids point out that women get paid 23 percent less than men for the same work. They also note that one-in-five women are raped or sexually assaulted.
“What’s more offensive? A little girl saying f*ck, or the sexist way society treats girls and women?” these otherwise “adorable” princesses ask.
The video also features a 12-year-old boy wearing a pink gown standing up against sexism saying, “When you tell boys not to ‘act like a girl,’ it’s because you think it’s bad to be a girl.”
Check out the video below, let us know your thoughts and be sure to follow IM on Twitter for the latest in pop culture news.
Warning! Really offensive language delivered by cute kids.