The disarming commercial appeals to consumers to save their unused mobile data allotment by switching to T-Mobile.
Most cell-phone carriers offer data plans that allow you to use your phone as a mobile hot spot. You pay for a certain amount of data usage whether you use it or not.
T-Mobile would allow you to bank your unused data for up to a year, so during months where you’re likely to go over, you don’t incur pricey surcharges.
Kim says all that unused data could be put to good use… viewing selfies of her exotic vacations that you’ll never take and all her clothes that you’ll never own.
The commercial is shot in minimalist fashion. There are no tricky shots or expressive dialogue. But Kim does multi-task. She talks and walks at the same time around what looks like a museum dedicated to her selfies.
Kim makes it sound like putting the commercial together was like rocket science.
“We really went over scene by scene and what selfies I thought would really showcase me and what I would do,” she told People.
“We wanted to come up with something that was fun, witty, sexy and I think this commercial really kind of has everything,” she added.
With the game looming this weekend (Feb. 1), advertisers are beginning to preview their Super Bowl commercials.
Victoria’s Secret released their commercial on Monday (Feb. 26) that features Angels Karlie Kloss, Alessandra Ambrosio and others cooing and purring in sexy shots.
Budweiser has also previewed its commercia.
Check out Kim’s 30-second spot, let us know your thoughts and be sure to follow IM on Twitter for the latest celebrity news.