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Can Bethenny Frankel Give RHONY Badly Needed Ratings Boost? (Video!)

Bethenny Frankel is returning to Real Housewives of New York in the upcoming season, which badly needs a shot in the ratings arm. C)an she deliver?  (Photo: Getty)

Bethenny Frankel is returning to Real Housewives of New York in the upcoming season, which badly needs a shot in the ratings arm. C)an she deliver? (Photo: Getty)

Bethenny Frankel, who was basically hated off “Real Housewives of New York” the first time around is, returning for Season 7, in what looks like an attempt to take the show down market with more raucous behavior to ramp up sagging ratings.

In a new trailer for the upcoming season, Frankel, 44, gives a preview of what she will bring to the show.

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She unloads baggage about her divorce and delivers plenty of raucous bikini time, including a scene where her bikini bottoms are pulled down. Oops! Ratings!

Bravo’s Real Housewives shows seem to attract viewers in direct proportion to the outrageous behavior of its reality stars. Frankel seems ready to deliver.

The franchise includes shows in Orange County, Beverly Hill, New Jersey, Atlanta, Miami and Washington, D.C.. But the ratings standouts are Jersey and Atlanta, where the screaming matches and physical altercations are unending.

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“Real Housewives of New York” was an early winner. It was the second show in the franchise, launched two years after Bravo’s flagship show “Real Housewives of Orange County.”

Frankel was part of the original cast, which included LuAnn de Lesseps, Alex McCord, Ramona Singer and Jill Zarin.

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She left the program after the third season, one of its two best years in the ratings. Season 4 also proved to be a hit. That year it included Singer, de Lesseps, McCord, Zarin, and Sonja Morgan, Kelly Bensimon and Cindy Barshop.

Bethenny Frankel gets a little extra exposure on a preview of Season 7 of Bravo's Real Housewives of New York. Talk about cheeky. (Photo: ScreenCap)

Bethenny Frankel gets a little extra exposure on a preview of Season 7 of Bravo’s Real Housewives of New York. Talk about cheeky. (Photo: ScreenCap)

But ratings took a downturn in Season 5 an have been sliding ever since.

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Among 18 to 49 year olds, a key demographic favored by advertisers, RHNY’s average viewership last season lagged Atlanta, New Jersey and Beverly Hills by almost 50 percent, according to Nielson Media Research, via CableRatings.tv.

With ratings in the same ballpark, “Real Housewives of Miami” was mothballed by Bravo following its third season. Ditto “Real Housewives of Washington, D.C. It was cancelled after one season.

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Bethenny is not one to mince words or hide her feelings.

A big subject of the new season will be Frankel’s bizarre marriage to Realtor Jason Hoppy They divorced three years ago, and Frankel is ready to air all the dirty laundry, according to the trailer.

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She finds Singer’s shoulder to cry on. Singer divorced her husband of 22 years last year. Their pity party is featured. Singer, incidentally, is the only original cast member to appear in every season.

The preview also features her in a shouting match with Morgan, who returns as well.

Added to that is some serious bikini time as the girls go on vacation to Turks and Caicos and frolic in The Hamptons, New York’s summer watering hole for the rich.

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Frankel will also be joined by de Lesseps, Carole Radziwill, Heather Thomson and Kristen Taekman.

Check out the video below, let us know your thoughts and be sure to follow IM on Twitter for the latest reality television news.


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