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Selena Gomez’s Luscious Locks Land Pantene Campaign (Video, Pics!)

Selena Gomez introduces her new beauty campaign in a video for hair-care brand Pantene. (Photo: ScreenCap)

Selena Gomez introduces her new beauty campaign in a video for hair-care brand Pantene. (Photo: ScreenCap)

Selena Gomez has always had gorgeous hair and now she’s putting it to work for hair-care brand Pantene, which has released a sneak peek of her in a video and new photos. Selena never looked so good.

The 22-year-old has added a few pounds and it shows in the video, but she’s nothing if not healthy looking.

The campaign is a major step forward as a fashion brand. It’s her first for a beauty product. She also reps for Adidas Neo, a clothing line she helps design for the sports brand.

She also has two fragrances, “Selena Gomez” and “Selena Gomez Vivamore.”

In the video, Selena introduces the campaign. She wears a white mini and a white strapless jumpsuit as she bounces around the set.

Selena Gomez Luscious Locks (Click Photos to Enlarge!)

“I can’t wait to see what we’re gonna do, and we’re gonna have an awesome, awesome year,’ she says. “It’s so fun to feel your inner girl, like, playing with your hair and just feeling beautiful.”

Selena claims she actually uses their products to tame her naturally frizzy hair. “When my hair is natural, I have that Latina feel; it gets wavy and frizzy and I’ve had to learn to love it,” she said in an interview.

Check out the video below, let us know your thoughts and be sure to follow IM on Twitter for the latest celebrity news.

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