Kim Kardashian is not wasting any time trying to cash in on her pregnancy. She’s already drawn the ire of federal regulators for hyping a morning sickness drug without disclosing risks or limits on the drug’s use.
As a result, the federal Food and Drug Administration fired a warning letter to a drug company called Duchesnay USA.
The Bryn Mawr, Pa., company makes a drug called Diclegis that’s supposed to ease morning sickness symptoms, at least according to Kardashian’s effusive endorsement.
She tweeted to her 34 million followers claiming the drug helped her get over her morning sickness.
“OMG. Have you heard about this? As you guys know my #morningsickness has been pretty bad. I tried changing things about my lifestyle, like my diet, but nothing helped, so I talked to my doctor,” she said in a series of Tweets.
He prescribed me #Diclegis, and I felt a lot better and most importantly, it’s been studied and there was no increased risk to the baby. I’m so excited and happy with my results,” she added.
Then she revealed that she is “partnering” with Duchesnay “to raise awareness about treating morning sickness.”
She added another plug in a separate post to “be safe and sure to ask your doctor about the pill with the pregnant woman on it.”
She provided a link to the drug’s Web site that contained safety information. But the FDA said in its letter that the Web site address was insufficient, according to Bloomberg, which broke the story.
“By omitting the risks associated with DICLEGIS, the social media post misleadingly fails to provide material information about the consequences that may result from the use of the drug and suggests that it is safer than has been demonstrated,” the FDA letter said.
Kardashian has been criticized in the past for promoting diet pills that contained mostly caffeine. She made the claims on Twitter without revealing her promotional ties to the drugmaker.
She was sued in 2012 as part of a class action in California because the products “generally feature . . . photos of one or more of the Kardashian sisters in a bikini or other revealing attire,” according to court papers.
Kardashian continued to promote the drug at the U.K. launch of QuickTrim diet supplements, even though she and the pill maker were being sued in the United States for false advertising.
The suit was eventually settled. Neither the Kardashians, nor the company admitted wrongdoing, but consumers who purchased the product were awarded partial refunds.
In 2011, Dr. Adriane Fugh-Berman, a physician and associate professor at Georgetown University Medical Center, warned that Kardashian’s QuickTrim diet supplements, could be dangerous and even fatal, according to Celebrity Health & Fitness.
The same year Kardashian was caught up in a UK crackdown on celebrities who promote products on Twitter and other social media without disclosing they are paid to do so, according to London’s Daily Mail.
Kardashian claimed at the Cannes ad festival in May that her Instagram is always “off limits” to her promotional deals, according to Ad Age magazine.
Apparently her pregnancy is too big a promotional bonanza to let any deals pass her by.
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