Ariana Grande, shook, shimmied and played like a sex kitten in the new video for Focus. She completely switched up her look, with long silver hair. And no kitty cat ears! The single is off her new album ‘Moonlight.”
The petite singer with the giant voice released the video at midnight.
Aside from the stunning visuals of Ariana dancing and flirting with the camera, the video is pretty much standard pop-music fare. Grande is having a hard time separating herself from the pop pack with her music as well.
Judging from comments posted with the YouTube video, the song is too much like her previous work. It shows little growth or new direction and fails to take advantage of her one true strength–her soaring vocals.
But this is only partly about the song. The video, standing on its own, is mesmerizing. It doesn’t have a lot of elaborate production or a storyline, and doesn’t really need them.
Grande is an eyeful all on her own.
Check out the video below, let us know your thoughts and be sure to follow IM on Twitter for the latest music news.