Lawrence has been featured prominently in the film’s promotion through personal appearances and numerous posters.
But her image has been removed from marketing materials in a Middle Eastern country, and it’s not one of the conservative Arab kingdoms. It’s happening in Israel!
Ironically, Lawrence has become a symbol of feminism an equality in the United States for her outspokenness on pay disparities between actors an actresses in Hollywood.
What’s more, the Jewish state is the only democracy in the Middle East. It openly promotes equality between the sexes. But residents in Jerusalem and the city of Bnei Brak find images of women offensive and have ripped down posters in the past.
As a result, posters promoting the dystopian action-adventure movie have been scrubbed of Lawrence’s character Katniss Everdeen. Instead, the poster contain a generic image of the mockingjay, the movie’s revolutionary symbol.
“We discovered that public posters with the image of a female are often torn down in Jerusalem, while Bnei Brak does not allow posters with female images,” a rep for the film’s Israeli PR firm told Ynet, a Jewish newspaper.
The decision to remove her image was made to appease an ultra-conservative Jewish sects.
There’s a fear among those elements that Lawrence “might incite the feelings of the city’s residents, the Israeli website Haaretz reported.
Nur Star Media, the company responsible for hanging the posters said they’ve experience “endless vandalization” in the past.
The ban did not sit well with some groups. “This madness is not Judiasm,” said Rabbi Uri Regev, who heads Hiddus, an Israeli group that promotes religious freedom and equality.
Such censorship has a negative impact on Judiasm worldwide, he told Ynet.
“The Hunger Games has hundreds of thousands of fans among the youth and young people in Israel, and Jennifer Lawrence is a symbol of the series, a symbol of femininity egalitarian self-confidence, a leader,” he said.
He added that publishing posters without Lawrence was equivalent to publicizing a James Bond films without Bond.
Hunger Games: Mockingjay, Part 2, is expected to gross more than $300 million worldwide during its opening weekend.
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