Kristen Stewart is still dealing with bad blood in Hollywood. Universal and Roth Films released the second trailer for its upcoming film “The Huntsman: Winter War,” on the same day as Kristen’s new “Equals” trailer. Is the studio still grinding an ax, or trying to ride her coattails?
You may recall, Stewart’s career blew up in a major scandal when she was caught cheating with “Snow White and the Huntsman” director Rupert Sanders.
Stewart’s scandal rocked Hollywood less than a month after the movie’s release in June 2012.
While the film did a respectable $396.6 million in worldwide gross, studio executives can only wonder how much better the film would have done if Stewart and Sanders had kept their pants on.
Nonetheless, the movie’s financial performance easily qualified it for sequel consideration. But Stewart and Sanders were summarily dropped from the project.
In fact, the film is now a prequel, featuring just Huntsman Chris Hemsworth and wicked queen Ravenna, played by Charlize Theron, who stole “Snow White” with her portrayal, anyway.
To up the ante, two other powerful female actresses have been added to the mix, Emily Blunt, who plays Ravenna’s good sister, and Jessica Chastain.
Stewart has since pulled her act together and has had no shortage of work. Her recent performance in “Clouds of Sils Maria,” won a prestigious Cesar Award, France’s equivalent of an Academy Award.
But in a sign the Hollywood establishment is still gnawing on sour grapes, Kristen was snubbed by both the Academy of Motion Picture Arts and Sciences and the Foreign Press Association, which awards Golden Globes.
She even failed to get a nomination last year for her outstanding supporting performance in “Still Alice.” Julianne Moore won the 2015 Oscar for Best Actress for her role in the film.
Anyone who thinks the trailers were coincidentally released, should think again. Hollywood is teeming with passive-aggressive studio execs who never forget a slight–or betrayal–and can grind an ax for years.
But Stewart is no sheep in the Hollywood power game. She still has a formidable fan base from her “Twilight” days. Ardent fans haven’t forgotten her rough treatment over the “Snow White” sequel.
So it makes sense to release the” Huntsman” trailer on the same day as the first trailer for her new movie. Universal is either trying to overshadow her film, or ride her coattails for spillover publicity. Probably both.
Either way, it’s sharp marketing– and a textbook case of Hollywood passive-aggressiveness.
“The Huntsman: Winter’s War” will be release domestically, April 22.
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