Swift released the one-minute spot this morning on Twitter and shows she’s not only musically talented but also has a knack for comedic timing as well.
The point of the commercial is to show how easy it is to use an Apple Music feature while working out. It’s called the the GymFlow, a canned “activity” playlist for joggers and runners.
Swift lets fans in on a little secret; the commercial is based on a true incident. “Based on true events. #TAYLORvsTREADMILL,” she Tweeted.
Like most people, Swift finds exercising a necessary burden. She mumbles about how she hates cardio workouts while she readies her treadmill and fires up her iPhone.
She switches on “Jumpman,” a rap by Drake and Future. She sings along in a highly animated rap. But she gets a little carried away. She belly flops on the treadmill and is tossed off on her face.
The ad’s tagline is “Distractingly good.”
Swift and Apple apparently did more than kiss and make up after last year’s flap over artist’s royalties.
The singer refused to grant Apple rights to her album, 1989, on its streaming music service unless the music service changed its policy on royalties.
Swift objected because Apple planned to offer consumers a three-month trial period, during which it planned to forgo royalties.
“Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing… We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation,” she wrote on her blog.
“This is not about me,” she wrote. “This is about the new artist or band that has just released their first single and will not be paid for its success.
Apple quickly relented.
Swift jerked her entire catalog out from under music streaming site Spotify in 2014 for much the same reason. She claimed the service was cutting into album sales.
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