The activewear collection features 200 mix and match separates that include leggings, T-shirts, crop-tops and jackets all designed for fitness and leisure, according to the brand.
It’s Beyonce’s first collaboration with the UK fashion chain, Topshop, owned, in part, by British businessman Sir Philip Green. The line goes on selected at Topshop and other luxury department stores next week (April 14).
In a video promoting the line, Beyonce said the name also pays homage to a park in Houston, where she grew up.
“When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park,” she explained
When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength,” she added.
The video features her dancing, swimming and working out in her outfits.
“I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves,” she told Elle magazine in a new interview in the May issue.
“For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them,” she added.
With an eye, perhaps, on her career after music, Beyonce says she finds it empowering to be a businesswoman.
“It’s exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.”
Beyonce is one of a number of celebrities who have extended their brand into fashion and particularly street-influenced leisurewear.
Rihanna has her own shoe line, Fenty Puma by Rihanna, in conjunction with Puma athletic wear. She expanded into leisurewear this year.
Selena Gomez has her own Adidas NEO line of clothes, shoes and accessories.
Actress Kate Hudson launched her “Fabletics” workout clothes online three years ago and just began selling in brick-and-mortar stores.
Country singer Carrie Underwood partnered last year with Dick’s Sporting Goods for her line, Calia by Carrie Underwood. And Jessica Simpson has turned her own fashion lines into a billion dollar business.
Topshop and Beyonce joined forces in Oct. 2014. Check out her stunning photos and her video below.
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