Kim Kardashian, who has no discernible talent except for making money, has let greed go to her head. She’s pushing a branded, pre-paid “Kardashian Kard” loaded with exorbitant fees that exploits her loyal, if gullible, fan base.
In fact, Consumers Union, the nonprofit publisher of Consumer Reports and one of the nation’s most trusted consumer groups, is warning parents and teens about the card.
“There’s nothing glamorous about a prepaid card that comes with a bunch of hidden fees and other gotchas,” said Suzanne Martindale, a Consumers Union spokesperson.
It’s not the first time the reality TV personality has unabashedly profited off her fans.
She’s been pushing a diet supplement pill and regularly swears in tabloid magazines that it has helped her lose weight — too regularly.
She seemingly gains the weight back, again, then claims to have dramatically lost it in another magazine.
Her sisters, Khloe Kardashian and Kourtney Kardashian have also gotten on the band wagon with similar claims.
Fortunately for Kim — unfortunately for her fans — the big-bootied sex-tape star makes money whether or not the product is effective.
Kardashian is also one of several celebrities who are cashing in on their loyal Twitter fans by spamming them without their knowledge.
Advertisers pay her up to $10,000 per tweet to mention their product to her 2.7 million Twitter followers.
Kim, however, does not disclose that she is being paid to push the product.
But those dubious deals pale by comparison to her latest money-making bid.
Kardashian started pushing a pre-paid MasterCard, or Kardashian Kard, last week, calling it a “fast and convenient way to manage money.”
But the cards, emblazoned with Kim’s ample cleavage, come loaded with fees.
The Consumers Union says far more affordable options exist, such as a standard checking account, or even other prepaid cards that are far less expensive.
The Kardashian Kard, on the other hand, loads on fees. Users must pay $59.95 for a six-month card that includes a $9.95 purchase fee, $5 minimum deposit and a $7.95 monthly fee for the length of the plan.
A twelve-month plan for $99.95 includes the same fees as the six-month plan, with the $7.95 monthly fee for the full year.
In this case, you “save” $10.40 in fees over the six-month card, according to Consumer’s Union.
In addition to the upfront fees, the card also charges $1.50 for withdrawing funds at an ATM; $1 if an ATM or other transaction is declined and $1 to check balances at ATMs.
Wait, there’s more.
Users must pay $1.50 to talk to a customer service representative; $9.95 to replace a lost or stolen card; $6 to cancel the card and $7.95 monthly after the initial plan period.
To make matters worse, the cards don’t have any of the consumer protections that regular credit cards must offer by law.
“Don’t try keeping up with the Kardashians by falling for this celebrity-hyped prepaid card. There are more affordable and safer options to managing your money and paying with plastic,” says Martindale.