Hailey Baldwin is wasting no time cashing in on her marriage to Justin Bieber. She appears in her first cover shoot for Pop magazine. It plays off her new name. That would be Mrs. Justin Bieber.
The magazine features her on three separate covers. She poses lounging in a sexy Calvin Klein bikini and two other shots. One of the covers includes a photo inset of her with the Biebs.
It’s not like the 22-year-old model wasn’t famous enough already. She’s the daughter of actor Steven Baldwin, of the famous Baldwin brothers. She’s also part of the Hollywood brat pack that has taken fashion by storm.
The celebrity spawn includes Kendall Jenner, Gigi Hadid and sister Bella Hadid, Lilly Depp, daughter of actor Johnny Depp, and Mason Grammer, daughter of actor Kelsey Grammer, among others.
Of course it hasn’t been all easy sledding for the celebrity spawn.
Model Arisce Wanzer slammed Jenner in Nov 2014. In an open letter, she charged that Kendall’s rapid success as a model “cheapens [the] entire experience” for other models.
Models Binx Walton and Lexi Boling also dissed Kendall on Instagram. They raised similar objections about too much attention and too little experience as a model.
Kendall made the cover of Vogue magazine two yeara ago after less than two years in the business and was pronounced the “breakout model of her generation,” which drew some push back on social media.
The Hadid sisters also have a reality television connection. Mother, Yolanda Foster, herself a model, appeared on Bravo’s “Real Housewives of Beverly Hills.” Their father is a Beverly Hills real estate developer.
Baldwin, 22, has found no shortage of fashion work, even though she’s on the short side for runway work at 5-feet, 7-inches tall.
At 18, she landed her first commercial campaign for the clothing brand French Connection in 2014. She made her runway debut the same year walking for Topshop and French fashion designer Sonia Rykiel.
Since then, the 22-year-old model has worked for dozens of top brands both on the runway and in editorial campaign including several Vogue international editions.
She began dating Bieber in Dec. 2015. They split a month later, before reconciling this past May. They were engaged in July and married in a private ceremony that elevated Baldwin to rock royalty.
Her Pop spring-summer 2019 magazine cover, photographed and styled by Stevie Dance, is the first shoot to play off her marriage.