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Google Slogan Professes ‘Do No Harm,’ But It Did Plenty to Children to Sell Ads

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Google Slogan Professes 'Do No Harm,' But It Did Plenty to Children to Sell Ads 1

Google and subsidiary YouTube have paid a fine and promised to stop tracking children on the Web. (Photo: The Pancake of Heaven!)

Google and YouTube repeatedly violated a federal law that protects children from being tracked online and will pay $170 million in a nationwide settlement. New York State’s cut is $34 million, according to state Attorney General Letitia James.

“Google and YouTube knowingly and illegally monitored, tracked, and served targeted ads to young children just to keep advertising dollars rolling in,” said James in a statement.

“These companies put children at risk and abused their power, which is why we are imposing major reforms to their practices and making them pay one of the largest settlements for a privacy matter in U.S. history,” she added.

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The Children’s Online Privacy Protection Act (COPPA), enacted in 2000, specifically bans tracking and serving targeted advertisements to users watching videos directed at children under the age of 13.

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The law was amended in 2013 and expanded to cover “persistent identifiers” that can be used to recognize a user over time and across websites, such as the ID found in a web browser “cookie” or an Internet Protocol (IP) address.

The post: Google Slogan Professes ‘Do No Harm,’ But It Did Plenty to Children to Sell Ads,” first appeared in The New York Independent. To read the rest of the story click here.

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