Sex scandal scarred Tiger Woods will either have to grow a beard or buy his own razors next year. Yet another sponsor, Procter & Gamble Co. has dropped the pro golfer’s endorsement deal for Gillette razors.
The contract is set to expire at the end of the year and will not be renewed. P&G joins other top sponsors, including accounting firm Accenture, AT&T and Gatorade, all of which have dropped him.
But Woods still retains his deal with principal sponsor Nike Inc. He endorses their golf clubs and sportswear.
While Woods has returned to the tour and his game has improved, he is still dealing with the overhang from his five-month sex scandal and the break up of his marriage to Swedish beauty Elin Nordegren, the mother of his two children.
Woods was a staple in Gillette razor ads, along with such sports superstars as tennis ace Roger Federer and Yankee great Derek Jeter.
But the company actually started pulling Woods’ spots as his sex scandal exploded earlier this year.
It all began with a fateful car crash in the driveway of his Florida home the morning after Thanksgiving 2009.
The incident followed a confrontation with his wife over text messages she found on his phone.
The messages were from New York party girl Rachel Uchitel, who had been exposed by the National Enquirer as one of his conquests earlier that month.
Ironically, Uchitel and Woods could reunite on New Year’s Eve. Both have been invited to Donald Trump’s party in Florida.
As it turned out, Uchitel was one of a dozen or more women, mostly cocktail waitresses, hostesses, porn stars and a sprinkling of prostitutes who claimed to have had sex with Woods during his marriage.
The scandal dragged on for five months as Woods pulled out of the tour and went into virtual seclusion. Attempts to save the marriage failed.