Britney Spears has cheapened her long-awaited music video for “Hold It Against Me” with a slew of product placements, which detract from for the over-the-top production and a kinda cool fight scene.
The video was released late yesterday (Feb. 17). Britney takes on herself in a fight sequence and also pays homage to her past by flashing clips from her old videos throughout the song.
Spears runs through some killer dance moves in skimpy outfits and black leather in an effort to match the raunchiness of rivals like Lady Gaga and Christina Aguilera.
In fact, the four-and-a-half minute clip was directed by Jonas Åkerlund who also helmed Madonna’s “Ray of Light” and Gaga’s “Telephone” videos.
Too bad she laces the clip with product placements for her own perfume line, dating site PlentyofFish.com and Sony electronics. See if you can spot even more!
In Brit’s defense, crass commercialism has widely become a part of pop music as Brit and other stars try to turn themselves into brands in the face of falling record sales.
The white wedding dress Britney wears while surrounded by monitors playing her classics was the work of Åkerlund and Tom Tom fashions, according to MTV.
The gown features Swarovski crystals for the arm pieces. Åkerlund accessorized with La Cracia gloves and a necklace by Dannijo. Yes, more products.
“Hold It Against Me” is off Spears’ new album, Femme Fatale, due in stores March 29. Order it here through amazon.com.