Angelina Jolie’s first photo for Louis Vuitton is filled with political symbolism. Jolie is no everyday model, and she made sure her first campaign for the luxury luggage designer would have special meaning.
The 35-year-old actress represents Vuitton’s “Core Values.” As such, she doesn’t promote a particular product.
Instead it sends a message about the quality with which the brand hopes to be perceived. Famed photographer Annie Leibovitz was behind the lens.
Jolie poses barefoot, wearing her own clothes and little or no makeup aboard a traditional wooden boat in Cambodia’s Siem Reap province.
The photo also features the natural beauty of Cambodia and Southeast Asia and suggests an environmental theme as well.
Her clothes are simple, in earth-tone colors, and her hair is dark, natural and flowing freely.
“People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari told WWD magazine. “I like the fact that it’s a real moment.”
She also carries her well-worn monogrammed Alto bag, (sorry, no longer available), which, frankly, looks out of place.
Angelina and partner Brad Pitt have adopted one of their children, Maddox, 9, from Cambodia.
Jolie has also done work there in her role as a United Nations goodwill ambassador on behalf of refugees.
She and Brad have also established a foundation in the country in their son’s name.
Jolie was likely convinced to do the ad campaign by those who preceded her.
They include U2 frontman Bono,, moon-traveling astronauts Buzz Aldrin and Jim Lovell, Shuttle astronaut Sally Ride and former Soviet leader Mikhail Gorbachev.
Madonna, Jennifer Lopez and Scarlett Johansson have been previous faces of the brand in other capacities.
Jolie donated a portion of her fee, which Vuitton refused to disclose, to charity.