Beyoncé is giving her album “4” an extra push to promote what she calls a major change in direction for her music. And, so far, her efforts appear to be paying off.
The pop singer has released a series of hot new photos as part of the effort.
She proved she’s one of the hardest working women in show business after she rocked the UK’s Glastonbury Festival , last weekend in support of the album.
She closed the show, despite grumblings that a pop star had no place at what traditionally has been a rock festival.
Check out Beyonce’s photos; Click to enlarge.
And you know how the British love their traditions. But Beyonce’s set was 90-minutes of pure energy.
The fans showed their appreciation with sustained cheers, causing the former Destiny’s Child singer to get emotional at times.
They also showed their appreciation by bumping up Beyoncé’s album to No. 1 on the UK sales charts.
Early reports of dissatisfaction with the set among executives at her label, Columbia Records, are now being discounted by Columbia executives.
“All the speculation that gets around is frustrating when it’s just not true,” Columbia/Epic Label Group Chairman Rob Stringer told Billboard.com.
“The story about us being unhappy with the record and stuff is just not true. There’s never been any doubt or conversations about moving the record or changing it… Those conversations never existed. We’re really, really happy with it.”
In any event, since the album’s release June 28 it looks likely to hit No. 1 in 14 countries, including the United States and the United Kingdom.
Stringer told Billboard the company is looking at an 18-month campaign for “4,” which will send Beyoncé on the road for “extensive touring.”
She has already played three concerts in France in addition to Glastonbury and a documentary, “Beyoncé: Year of 4,” is has aired on MTV and BET.
She’ll head back to the U.K. for a July 9 show at Scotland’s T in the Park and a stop the next day at the Oxegen Festival in Ireland.
If Glastonbury is any measure, she won’t disappoint.
She dazzled in black hotpants with a gold belted jacket and platform shoes with five-inch heels that made her legs seem go to on for a mile. Her hair looked electrified.
Check out her performance below and her new photos!