Bethenny Frankel, Skinnygirl cocktail mix is too toxic for health foods grocery store Whole Foods. The chain has pulled the product from its shelves over concerns about its ingredients.
Frankel launched her Skinnygirl cocktail line in 2009 and sold it this year for a reported $120 million deal.
But the mixes, which are popular with weight watchers came under scrutiny from Whole Foods because the supposedly “all natural” Skinnygirl margarita mix doesn’t reveal all of its ingredients on the bottle.
“There are no ingredients listed on the bottle,” one nutritionist told HuffingtonPost.
“Bethenny has been promoting the drink on and off-camera for years [as] full of ‘natural flavors, lightly sweetened with agave nectar and made with premium Blue Agave clear tequila,” but that’s about all we know about its ingredients.”
Whole Foods, which has 310 health food mega-stores across the country, is dumping the Skinnygirl line because of the cocktail mix’s lack of transparency.
“Whole Foods isn’t about faking anything,” says a store worker. “The store prides itself in selling the best quality whole products that our high-end consumers expect. Not novelty products that are shaded with secrecy.”
The retail giant added: “This product had been offered in 16 of Whole Foods Market’s 310 stores. After discovering that it contains a preservative that does not meet our quality standards, we have had to stop selling it.”
A spokesperson for Beam — the company that owns the Skinnygirl line — told TMZ that Whole Foods never “pulled” the product, but simply decided not to reorder.
“Skinnygirl Margarita contains very low levels of sodium benzoate (a preservative) so it can stay on the shelves. We understand their [Whole Foods] position and we respect that,” the rep said.