Madonna has been confirmed as the halftime act for Super Bowl XLVI on Feb. 5. Just how old is the NFL’s target demographic anyway? Madonna, 53, joins an A-list roster of geriatric acts that have dominated the show.
Last year, the NFL got about as brazenly young as it’s dared in recent years when it went with the Black Eyed Peas at halftime.
But lead singer Stacey “Fergie” Ferguson, is no kid. She’s 36-years-old.
Likewise, Madonna is a youngster compared to previous acts.
Geriatric rock acts in the past have included ’60s era UK band The Who, which performed in 2010. Lead guitarist Pete Townsend and frontman Roger Daltrey were both 65 at the time.
Bruce Springsteen played the halftime show the year before that and he was 59.
Other aging groups include The Rolling Stones, all in their 60s, Paul McCartney, also in his 60s and Prince, who was in his 50s.
Tom Petty and the Heartbreakers another ’60s era band played in 2008.
The last time anyone under 30 sang at the game, Justin Timberlake then in his 20s, was paired with 40-something Janet Jackson for the infamous “nipplegate” show in 2004.
Madonna, who recently railed against ageism, will team with Cirque Du Soleil for her Super Bowl half-time performance.
The Material Girl works out two hours a day to maintain her age-defying physique and wants people to stop harping on her age.
“I find whenever someone writes anything about me, my age is right after my name,” she said.
“It’s almost like they’re saying, ‘Here she is, but remember she’s this age, so she’s not that relevant anymore.’
“Or ‘Let’s punish her by reminding her and everyone else.’ When you put someone’s age down, you’re limiting them.”
An icon for over 30 years, Madonna says her artistic goal remains the same today as it was in the 1980s.
“To have fun, that’s the main issue,” says Madonna, who divorced British director Guy Ritchie in 2008 and now dates boytoys half her age.
“To continue to be a provocateur, to do what we perceive as the realm of young people, to provoke, to be rebellious, to start a revolution.”
This is no knock against Madonna, but at a time when the music industry is struggling to break new acts, there are slew of young artists who could easily carry the show and use the publicity.