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Emma Watson's Lip Smacking Sexy For Lancôme (video)

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Emma Watson's Lip Smacking Sexy For Lancôme (video) 1Harry Potter’s Emma Watson is increasingly becoming a fashion icon, and her latest campaign for Lancôme cosmetics highlights her sophistication and sexuality in a Mario Testino photo shoot.

Lancôme released the images for it’s “Rouge in Love” line of lipsticks, which come in 24 colors. Watson’s campaign, which will kick off the line’s debut in February, also features “Vernis in Love” nail polish.

The lipsticks, grouped into basic nudes, sparkly white and silver, and gold-flecked bold tones, target young women and teens.

“The idea is to make this young generation — that has been a gloss fan — come back to using lipsticks,” Lancôme International President Youcef Nabi, told fashion magazine WWD.

Check out Emma’s photos; click to enlarge.

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Emma signed on as the face of the brand in March in a reported six-figure deal. She has already done print and video ads for Tresor Midnight Rose perfume.

“At the same time, they were complaining about the fact that the classical lipsticks were heavy on lips. So we invented a formula which is a brand new generation of texture that is at the same time very intense color and six-hour perfect wear,” he said.

“We worked with Emma on the shade range,” added Nabi.

A behind-the-scenes video of the shoot has also been posted on YouTube showing the star in action on set. Concept drawings from a future Rouge In Love campaign also leaked. Emma is the picture of an ingenue in the renderings.

Emma signed on as the face of the brand in March in a reported six-figure deal. She has already done print and video ads for Tresor Midnight Rose perfume.

Check out the new spots and the video below.

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