Madonna isn’t about to cede the sexual frontier to upstarts like Lady Gaga and Rihanna. In a new teaser clip for her “Girl Gone Wild” video, she evokes gay club sex with hints of BDSM.
The Material Girl, 53, pioneered the use of sexually explosive images in her videos and on stage inspired by New York City’s gay bathhouses and dank clubs. But at 53, can she still be seen as a sex object?
While Madonna has been off making movies, divorcing and chasing boy toys, her pop music style, heavy on dance beats, has been usurped by a younger generation half her age.
But her new album M.D.N.A. is her bid to re-establish her footprint in music.
One thing Madonna has going for her is her keen sense of marketing. Since her Super Bowl appearance, she’s been on a tear to promote her movie and her new album.
Two of her songs, “Give Me All Your Lovin'” and “I’m Addicted” were strategically leaked online to generate buzz.
In the teaser clip, she evokes images from the late ’80s and early 90’s from such hits as “Vogue,” and “Keep it Together.” Madonna has always had a large gay fan base and she acknowledges them with scenes of writhing gay dancers in various embraces.
The album is due out Mar. 26. Check out the clip below: