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Lana Del Rey Signature Style in H&M Blue Velvet Video (watch)

Lana Del Rey shows off her signature style in a new music video, singing the moody 1950 song “Blue Velvet” for H&M, the Swedish fashion retailer. She’s repping the brand’s Fall and Winter lines.

Del Rey, 26, performed on stage to a live audience Wednesday (Sept. 19), at a private party thrown by H&M in New York.

Del Rey has her own signature style, which she describes as “gangsta Nancy Sinatra.” after the famed ’60s singer and daughter of Frank Sinatra. H&M picked up on that theme with it’s line called “L.A. Noir.”

The look, of course, is pure ’60s L.A. film noir retro, which has become Del Rey’s signature personal style as well. She has described her look as

The music video was directed by Johan Renck. Del Rey sings the Bernie Wayne and Lee Morris tune to a small crowd in front of a ’30s style microphone. She wears the same pink angora sweater and pink leggings featured in one of her photo shoots for the brand.

Del Rey is also the face of the new Jaguar F-Type, which is set to premiere at the Paris Motor Show in September.

Check out the video below and a longer music video of the same tune. And, click here to follow TheImproper on Twitter for more Lana Del Rey updates.

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