Kim Kardashian appeared at the U.K. launch of her controversial QuickTrim diet supplements, even though she and the pill maker are being sued in the United States for false advertising.
Health experts say the pills are ineffective as a weight loss supplement and may even be dangerous to some because they are loaded with caffeine, which is the main ingredient.
Nonetheless, Kim made an appearance at the Westfield London shopping mall today (May 19) to tout the supplement. She’s even promoted over Twitter to her 14 million followers, although she’s never acknowledged that its a paid promotion.
Ironically, the curvy 5-foot-2-inch Kim didn’t look any slimmer at the mall, but insisted the diet pills have helped her shed weight over the years.
When asked by reporters whether she was aware that some gyms in the U.K. offer butt-toning classes inspired by her oversized glutes, Kardashian was quick to reply with a canned marketing plug.
“It’s really crazy to me that there are workouts like that, but with the help of QuickTrim, hopefully that will help,” said Kim, who has been a paid rep for the supplement manufacturer since 2009.
Meanwhile, Kardashian and her sister Khloe are defendants the class-action that was filed in March. Four customers sued Windmill Health, the makers of QuickTrim, and several of its distributors, claiming QuickTrim is unhealthy and ineffective.
“The FDA has determined [that caffeine] is not a safe or effective treatment for weight control,” according to the lawsuit, which also alleges that there’s no proof that using QuickTrim leads to weight loss.
Dr. Adriane Fugh-Berman, a physician and associate professor at Georgetown University Medical Center, warns that Kardashian’s QuickTrim diet supplements, could be dangerous and even fatal.
“I don’t think anyone should take these products,” Fugh-Berman warns in US News.
The diet supplements contain powerful stimulants, laxatives, and diuretics that could cause abdominal pains, cramping and even kidney failure, she said.
Fugh-Berman and registered dietitian Keri Gans, author of “The Small Change Diet,” reviewed three popular QuickTrim products, labeled “Burn & Cleanse 14 Day Diet System,” “Sugar & Carb Cheater” and “Fast Cleanse.”
They concluded that QuickTrim products contain large amounts of caffeine, laxatives and diuretics, which could lead to temporary water-weight loss but not much else. “It irritates me that they’re not saying how much caffeine is in these pills,” Fugh-Berman says. “Too much caffeine can make you jittery and increase your blood pressure and pulse.
“If you pop a couple of these pills with your Starbucks coffee, that’s not good; you could get caffeine poisoning, which can cause heart arrhythmias,” she added.