Hot Poppin' Culture News From New York City

Robert Pattinson Pal Riley Keough in Hot New Lingerie Ad (photos!)

Riley Keough lands deal to rep for Australian brand Bonds, beating out Kendall Jenner.

Riley Keough lands deal to rep for Australian brand Bonds, beating out Kendall Jenner.

Robert Pattinson’s pal Riley Keough, grandaughter of King of Rock Elvis Presley, has a hot new fashion campaign to keep her mind off the Twilight heartthrob. She’s modeling for Australian fashion brand Bonds.

The 24-year-old actress and model, who is the daughter of Lisa Marie Presley and Danny Keough, was rumored to be dating Pattinson following his breakup with Kristen Stewart.

Riley, who is friends with both Rob and Kristen, personally refuted the rumor on Twitter along with her reps. But some media outlets, notably HollywoodLife and London’s Daily Mail continue to erroneously report they are an item.

Riley met Kristen while they were filming the 2010 drama “The Runaways,” about the life of ’70s rock star Joan Jett.

Riley Keough Hot to Trot in Bonds Lingerie

The Australian fashion brand announced that Keough was signed as “Summer 2013 ambassador” to celebrate the launch of its new Bonds “Hipster Lacies,” a type of lingerie. The brand noted that she is “rock royalty.”

She’s also fast becoming fashion royalty. She’s previously worked with Dolce & Gabbana and Victoria’s Secret and has appeared on the cover of U.S. and Italian Vogue.

Keough poses in barely there lace bras and panties as part of the campaign and also appears in a behind-the-scenes video. Riley is the first American to rep for the brand and reportedly beat out Kendall Jenner, half-sister of reality girls Kim Kardashian, Khloe Kardashian and Kourtney Kardashian.

Riley previously dated English actor Alex Pettyfer after the two met on the set of their movie “Magic Mike” and were briefly engaged.

Check out Riley’s photos and the video below and follow TheImproper on Twitter for the latest celebrity updates.

Subscribe To TheImproper's Email Newsletters, Free!