They drew the largest crowd ever, according to NBC. Police had estimated more than 18,000 fans turned out to cheer on the UK lads.
Hosts Savannah Guthrie and Matt Lauer were caught up in the moment. They were forced to introduce the band over the horde of screaming fans, who almost drowned them out.
The band played its top hits including “What Makes You Beautiful,” “Kiss You” and “Best Song Ever.”
The band is in New York City to promote the US premiere of their documentary film “This Is Us.” The film had its premiere in London earlier in the week, which TheImproper brought to you live via streaming video feed.
Music mogul Simon Cowell created the band out of rejects from his UK talent show “The X Factor.” They debuted in the United States in March 2012 on the “Ellen DeGeneres Show” and “Today.” They exploded on the music scene, selling more than 15 million albums, singles, and videos worldwide.
The band put on a stunning performance at New York City’s famed Madison Square Garden in December last year. Thousands of screaming fans greeted them, while band member Harry Styles made tabloid headlines by dating Taylor Swift.
So far, their 15 minutes of fame shows no signs of abating. “One Direction: This is Us” hits theaters nationwide Aug. 30.
Check out their performances below and follow TheImproper on Twitter for the latest updates on the band.