Hot Poppin' Culture News From New York City

Justin Bieber ‘Believe’ a Box Office Dud; Music Career Threatened?

Justin Bieber's new documentary 'Believe' has bombed opening day at the box office.

Justin Bieber’s new documentary ‘Believe’ has bombed opening day at the box office.

Justin Bieber better stick to his day job. His movie debut in “Believe,” the “unfiltered and brutally honest” documentary about his life is so bad even his fans won’t shell out the price of a movie ticket to see it.

The film grossed just $1.25 million after a limited release in 1,037 theaters. That’s slightly more than $1,000 per venue on average.

That compares with just over $3,200 per theater on average for the top Christmas-Day film, “The Hobbit: The Desolation of Smaug. ” It played in 3,928 venues in North America, according to deadlinehollywood.

Bieber’s film slipped about 19 percent on the day after Christmas, Thursday (Dec. 26). It grossed about $1 million, far from the worst performance. “The Secret Life Of Walter Mitty” screening in 2,909 theaters, pulled in $4.8 million Wednesday and dropped 39 percent on Thursday.

In contrast, “The Hobbit” and “The Hunger Games: Catching Fire” both increased their gross from Wednesday to Thursday by 13 percent and 20 percent respectively, according to boxofficemojo, which tracks receipts.

The movie has been lightly reviewed. So far only 14 critics have weighed in on it, generating a 50 percent rating on rottentomatoes. That’s short of the 65 percent rating needed to be considered “fresh.” As a consolation, 83 percent who saw it said they liked it in rottentomatoes a poll.

“A documentary that supposedly chronicles the 2012-2013 tour but stays so relentlessly on message, it offers no insights and few anecdotes about the real Justin Bieber,” wrote Stephanie Merry of The Washington Post

Adds Marc Hirsh in the Boston Globe: “Rather than the rise-to-fame narrative of his first concert movie, 2011’s ‘Justin Bieber: Never Say Never,’ it amounts to damage control by way of distraction.”

In fact, “Never Say Never,” debuted with a gross $12.4 million three years ago from 3,000 screens for an average of $4,133 per venue. The film also scored a “fresh” with a 66 percent rating.

“The Hobbit” has been in theaters since Dec. 13, while “Hunger Games: Catching Fire” has been in theaters since Nov. 22. Films debuting Dec. 25 included “The Wolf of Wall Street,” “47 Ronin,” “The Secret Life of Walter Mitty” and “Grudge Match.” Jennifer Lawrence film “American Hustle,” opened Dec. 20 and pulled in $7.2 million on Christmas Day.

“Believe” includes new interviews with the teen singer, plus never-before-seen concert and behind-the-scenes footage.

Check out the trailer below, let us know your thoughts if you’ve seen the film and be sure to follow TheImproper on Twitter for the latest movie updates.


Subscribe To TheImproper's Email Newsletters, Free!