The “Twilight” actress has stuck with the brand for her second campaign, repping a new fragrance called Rosabotanica.
It has hints of hyacinth, fig leaf, grapefruit, pink pepper, cardamom, cedar wood, and patchouli, according to the company.
Her first campaign for Balenciaga fragrance, Florabotanica was set in motion in January 2012, when then-Fashion Director Nicolas Ghesquière brought her to the brand.
Kristen Stewart a Vision of Nature & Beauty
(Click Photos to Enlarge!)
They developed a tight bond. Ghesquière stood by her during her cheating scandal with “Snow White” Director Rupert Sanders that summer, amid ultimately false reports that she had been dumped.
But in November, Ghesquière who was dumped following a confrontation with François-Henri Pinault, chairman and chief executive of French luxury goods retailer PPR, which owns Balenciaga.
For a time, there was some question whether Stewart would stick with the brand without her fashion mentor. Ghesquière has since signed on as creative director of French luxury label Louis Vuitton.
The latest campaign signals that her deal is still solid. Stewart says she wore her first Balenciaga dress to the original Twilight movie premiere in 2008 and has always liked its fashions.
In the new behind-the-scenes video, flowered vines crawl up Stewart’s naked torso. Ads for the brand, similar to Florabotanica, show her topless draped in vines.
“It’s very much in keeping with the story in the first one,” she explains in the video. “It was very fresh. It was really clean, and very bare, in your face. And in this, it’s a little bit more lived in.”
“The point was to capture something natural. If you feel like you’re forcing something, or trying to get the shot, suddenly, it’s not fun anymore,” she says.
Stewart continues to make inroads in fashion. Karl Lagerfeld personally chose her for Chanel’s country-western pre-fall campaign, which launches in May.
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