Her daytime talk show was cancelled today (Feb. 14) and will end its run at the end of the current season.
It would be unfair to call Frankel a flop. Her show scored modest successes with 25-to-54 viewers desired by advertisers.
But it wasn’t enough to save the show.
Top management changes at Warner Bros. Domestic Television Distribution and shifting priorities to a new show, called “The Real,” doomed her program, according to sources.
“While we are disappointed not to be able to bring the series back for a second season, we remain convinced that Bethenny has a unique voice and that she will continue to be successful in the future,” Warner production company, Telepictures Production, said in a statement.
The heavily competitive daytime talk show segment has been the ruin of more than one high-flying celebrity, from Katie Couric to Kris Jenner. Both saw their shows canceled as well.
Bethenny was backed by Ellen DeGeneres, who gave the New York housewife a solid push when she started the series. Frankel, however, was also polarizing.
From her too-thin looks, her messy divorce and her sometimes abrasive personality, a by-product her Real Housewives days, Frankel was off-putting to many.
Her brusque New York style didn’t play well in Middle America, although she connected with younger, edgier viewers, according to the show.