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Arthur Greeno, Bryan Smith Crack Code for Success in ‘Breaking Conformity’

Arthur Greeno, Bryan Smith have penned a self-help book that's actually fun to read while imparting some sound advice about life. (Photo: Greeno/Bryan)

Arthur Greeno, Bryan Smith have penned a self-help book that’s actually fun to read while imparting some sound advice about life. (Photo: Greeno/Bryan)

Authors Arthur Greeno and Bryan Smith have penned a new book, “Breaking Conformity,” that tells a revealing story that will shatter many common myths about life and teach you a recipe for success through effective storytelling. Sure it’s a self-help book, but it’s also a fun read.

To be successful and achieve your goals you need to know the whole story about how successful people get more done that other people, how they focus on the details and never quit learning.

Walt Disney, one of the best storytellers ever, knew this simple concept from the very beginning when he first dreamed up his first animated character.

It wasn’t Micky Mouse. His first creation was Oswald the Lucky Rabbit. But he lost the rights to the character because of some unexpected legal problems.

Despite the devastating loss, Walt went on to create his second character, Mickey Mouse. He knew the secret of success is to never, never, never give up, according to the book by Yorkshire Publishing.

In fact the most successful people never quit anything that they really want. They know that everything is hard before it is easy. They know that if they quit, they have lost for sure.

The authors prove time and time again, you never lose until you give up, no matter how long it takes.

The book also makes another key point. You often can’t do it alone. You must tap the power of seeking help with your dreams; often dubbed your team!

You can’t be an expert in everything. The world is just too complex. But the good news is you don’t have to know how to accomplish everything.

Successful people know the value of helping others and also seeking help at the right time. The difference between a dream and a nightmare is in your head. If you think you can, you will. If you think you can’t, you won’t.

Leaders are also readers.

Reading ties book will make you re-think certain paradoxes in life and make you reflect on how you need to stop believing every myth and start believing in yourself.

With chapters carrying titles like “Failure Is Not An Option” and “Name It So You Can Claim It,” the tone is light, but heavy on specifics.

Greeno and Smith are two of the most popular lecturers on the self-help talk circuit and they epitomize Middle America.

Greeno owns and operates two Chick-fil-A restaurants in Tulsa, Oklahoma. He has earned two “Guinness World Records,” the latest being a 1140 Gallon 9-ft-tall cup of sweet tea.

Arthur’s mission is to “teach, inspire and serve,” according to his Web site. His wife Noell and their six children are his greatest passion. They’re constantly teaching him, stretching him, supporting him, and loving him, he says.

Smith has received numerous Business Industry Awards such as Oklahoma magazine’s “Best of the Best” and Tulsa World’s “Best in the World.”

He is very involved in the local community and seeks to mentor other success seekers and young entrepreneurs. “I have found that people will try to tell you what you can and cannot accomplish based upon their talents, abilities and vision, not yours,” he says.

A self-help book? Sure. Still, I enjoyed it immensely.

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