The short film is becoming a new advertising medium for high-end brands to tap into social media.
Dior shot a similar campaign for Dior Homme perfume, featuring “Twilight” heartthrob Robert Pattinson and French model Camille Rowe.
Johansson and McConaughey are also repping for a fragrance line, Dolce & Gabbana’s “One” and “One for Men.” This is their first foray into video; previous campaign have been in print.
Although the age difference is a little awkward; she’s 28 and McConaughey is 44, the still make a dashing couple. Their characters are sophisticated, and obviously wealthy urbanites who enjoy the best in life. They are ex-lovers who meet again and realize their chemistry is just as volatile as ever.
McConaughey plays a screen star, who is dogged by paparazzi.
In a tip to the city, Johansson swoons: “I miss it even when I’m here, the city is always changing,” she says.
“I love those streets, they’re part of me because that’s where I grew up,” said Scorsese about shooting in his hometown.
The video, entitled “Street of Dreams,” has been shot in a 60-second clip and a longer “director’s cut,” which runs for just over two minutes.
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