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Rihanna Ooo, La, La, Hot for French Brand Balmain (6 photos!)

Rihanna poses for French fashion brand Balmain and will rep for their spring 2014 campaign.

Rihanna poses for French fashion brand Balmain and will rep for their spring 2014 campaign.

Rihanna’s love affair with fashion heated up with the release of photos today (Dec. 17) from her new shoot for Balmain’s spring 2014 campaign. The French fashion label ensconces her in denim and a pink-and-white oriental-inspired frock.

The 25-year-old singer posed in New York City for top fashion photographers Inez van Lamsweerde and Vinoodh Matadin in what’s been described as ’90s-inspired look.

Rihanna stole a little bit of the shoot’s thunder with a new short, curly hair-do crafted by stylist Mel Ottenberg. Atelier Franck Durand handled creative direction. It’s a different look for the Barbadian singer, who’s had many, and worked well.

Rihanna Sensual for Spring in Balmain
(Click Photos to Enlarge!)

Rihanna Ooo, La, La, Hot for French Brand Balmain (6 photos!) 1Rihanna Ooo, La, La, Hot for French Brand Balmain (6 photos!) 2Rihanna Ooo, La, La, Hot for French Brand Balmain (6 photos!) 3Rihanna Ooo, La, La, Hot for French Brand Balmain (6 photos!) 4Rihanna Ooo, La, La, Hot for French Brand Balmain (6 photos!) 5Rihanna Ooo, La, La, Hot for French Brand Balmain (6 photos!) 6

What didn’t work, however, was Rihanna’s trashy hand tattoo. The elaborate design clashed with the clothes and distracted from the look. It draws your eye and should have been covered up.

Lots of models have tattoos and normally they’re hidden with concealing make-up to avoid the problem. Because Rihanna is a celebrity, she apparently didn’t get the same treatment.

Her denim outfit includes high-waist trousers and a denim top embroidered with gold fabric anc chain. Dhe wore matching chunky gold bracelets

The second outfit includes a pink hounds-tooth design coat with rounded shoulders and turned up cuffs.

In 2011 and 2012, Rihanna made her first real inroads into high-fashion after she was tapped to represent Armani jeans and underwear for the Italian brand. She also has her own clothing line.

Check out her photos, let us know your thoughts and follow TheImproper on Twitter for the latest fashion trends.

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