The autumn-winter collection includes a full range of footwear, apparel and accessories for both women and men.
Rihanna partnered with Puma last year as part of a growing trend that mixes and matches pop stars with fashion brands. UK singer Rita Ora, Jessica Simpson, Gwen Stefani and Jennifer Lopez are among those who have their own lines.
The Barbadian singer’s line was characterized by Gothic overtones and exaggerated volumes and proportions that delve deeply into androgyny and blur the line between male and female fashion.
Rihanna’s signature pieces included a ground-sweeping kimono robe, tear-away tricot track suits, and a punched up lace-up jersey corset, according to a statement by Puma.
The clothes all had a whimsical air evidenced by the exaggerated long sleeve tops and jackets and voluminous hoodies and crew necks. Think an urban “Alice in Wonderland.”
“Many apparel silhouettes play with laces, running up and down the pieces for an added edge. Outerwear styles, like the Velvet Bomber Jacket, serve both the fashion hungry and the function-needy. Each piece embodies a sexiness with a tough-as-nails attitude,” the label said.
Rihanna who bears the official title Brand Ambassador and Women’s Creative Director explained her line this way:
“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma. I wanted to take Puma to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way. I’m looking forward to sharing the collection with the fashion community and fans.”
Her footwear designs range “from show-stomping boots to sporty heels to training sneakers. An exaggerated over-the-knee Eskiva boot laced up on some of fashion’s top models turned heads on the runway,” the brand said.
Her “Rihanna Accessories” range features an over-the-top Bomber Jacket Bag, the Fur Waistbag fit with two pockets for you and your boo and fashionable durags, caps and headwear, chokers and veiled sweatband all to perfect the look.
|Rihanna Fenty-tastic for Puma 2016 (Click Photos to Enlarge!)|