Singer Christina Aguilera is raising eyebrows with a new perfume ad that shows her in a low cut gown flaunting ample cleavage in poses reminiscent of film siren Marilyn Monroe. Some have likened the spot to soft-core porn.
The 16-second spot opens with Aguilera opening a box with her “Royal Desire” perfume and spraying her barely covered breasts. She writhes in the throne-like chair as if the experience is sexual.
The spray strikes her chest like fairly dust and a stunning silver necklace suddenly appears.
“I wanted to create a fragrance for women to feel desirable, sexy and adored, as we should be,” the singer explained. “All the elements of the campaign create a look of luxury and royalty.”
Aguilera’s marriage to Jordan Bratman collapsed last month in the midst of her music comeback.
She took time off to have a child with Bratman. Now she’s competing with the likes of Lady Gaga, who has moved into her niche in her absence.
Aguilera caused a storm early in her career when she went for a raunchy persona she dubbed X-tina.
But lately she’s been all about glamor and the commercial reflects that image.
Royal Desire is Aguilera’s fifth fragrance and comes a year after she released her last one At Night. Her signature fragrance Simply Christina, Inspire and Xpose round out her line.
The ad was shot at the Villa Arroyo Vista in Los Angeles last month.