Taylor Swift’s made waves when a country girl was tapped to be the new CoverGirl. But the first campaign featuring her has been unveiled and the country music phenom looks stunning.
The photos that will grace magazines in the coming months. Swift joins A-List celebs like Rihanna, Drew Barrymore and Ellen DeGeneres, who all have fronted for CoverGirl.
The deal also puts Swift in the same league as Miley Cyrus, although not quite the same level.
The Hannah Montana star is still far and away the leading teen brand-maker, with music, movies, television and fashion deals.
Check out Taylor’s photos; click to enlarge!
But Swift comes without the baggage.
The country star will rep for the “easy, breezy, beautiful” line’s new luxury collection.
“I am so excited to become the next CoverGirl,” Taylor said in a statement when the deal was announced last May.
“I have admired many of the CoverGirls since I was a little girl… great artists and actresses who are confident and still themselves.
“It’s like a dream come true to be a part of the future of CoverGirl,” she said.
In the new photos, Taylor poses in an airy pale pink ruffled dress against a brightly lit background, producing an ethereal and romantic effect.
She’s promoting CoverGirl’s new NatureLuxe Silk Foundation, the first of a line of higher end natural products.
Ads are expected to roll out in January 2011 along with the new line.
Swift told Teen Vogue last year that she’s the kind of person who believes everything happens for a reason.
This time money may be the biggest. But the deal also cements Swift as a star who transcends country music.