Nyasha Matonhodze, who is just 16, has been named the new face of Louis Vuitton as the fashion house revamps its look with youth movement of its autumn/winter line. The average age of its top models is now just 18.
Matonhodze, who has only been modeling for two years, is joined by Zuzanna Bijoch, 17, Daphne Groeneveld 16, Gertrud Hegelund, 20, Anaïs Pouliot, 19, and Fei Fei Sun, 21.
Previously, Vuitton tried to cultivate a more mature, sophisticated look. Models Kristen McMenamy, 46, Raquel Zimmermann, 28, and Freja Beha Erichsen, 23, have repped for the line the past two seasons.
Check out the campaign. Click the photos to enlarge.
Uma Thurman, 41, and Madonna, 52, also starred in past campaigns in the last few years.
Matonhodze, who is Zimbabwean but grew up in the UK, won a modeling contest in 2009. Since then, she’s become one of fashion’s hottest new models.
In her debut season she walked for Louise Gray, Clements Ribeiro and Jonathan Saunders during London Fashion Week. Spring 2011, while in Paris she walked for Loewe, Emanuel Ungaro, Jean-Charles de Castelbajac and Louis Vuitton.
The label’s creative head, Marc Jacobs, and photographer Stephen Meisel put together the campaign for Vuitton’s latest collection.
“Steven Meisel and I met and decided we would do this wonderful story of beautiful vintage cars, little dogs and fresh-faced young women,” said Jacobs about the shoot.
“It’s a very classic scenario, and of course it suggests travel, but I think we gave it a fresh, modern and sometimes a little bit naughty, tongue-in-cheek spin.”