The Michael Jackson documentary “This Is It” has grossed more than $71 million in domestic box office since hitting theaters Oct. 28, and is headed for DVD release in January where sales are expected to be brisk.
Sony’s plans for its home-video release have been the subject of considerable speculation, but the company confirmed a DVD and Blu-ray disc will hit stores after Christmas on January 26.
The industry was surprised the studio stopped short of releasing the discs before the lucrative Christmas gift-buying season.
But Sony is targeting the growing gift-card market and is positioning the sale to cash in on the latest retail purchasing phenomenon. Sony is also trying to give the movie more time to run in theaters.
Both the DVD and high-def versions of “This Is It” will include several mini-documentaries and other special features.
The Blu-ray Disc also will include two versions each of the Jackson music videos “Smooth Criminal” and “Thriller.”
The DVD of “This Is It” will carry a suggested retail price of $28.96 and the Blu-ray version an SRP of $39.95. A PlayStation Portable disc is also planned at $24.94.
“It’s the biggest music movie ever, in terms of the box office,” said Marc Rashba, VP of worldwide marketing for Sony Pictures Home Entertainment. “Clearly, for both music and movie fans, it’s something you almost have to own.”
“The Grammys follow right after the release date (on Jan. 31). There will be a lot of Grammy areas in stores, and we can play into that,” Rashba added.