That’s no idle boast.
Over the years, the brand says Ked’s shoes have been wore by more than just kids and teens. It claims Marilyn Monroe, Audrey Hepburn and even former First Lady Jackie Kennedy were fond of the brand.
Swift has repped for Keds for the past couple of years, and the deal has been a win-win for her. It not only burnishes her image to be associated with such a wholesome brand, but her budding movie career gets a nice boost in the latest effort.
The shoot was conducted at Paramount Studios in Hollywood, and Taylor looks every bit the young Hollywood ingenue.
She’s making her feature film debut playing a character other than herself in the upcoming movie “The Giver.”
The science fiction flick directed by Phillip Noyce is based on the 1993 novel of same name by Lois Lowry.
The film includes an all-star cast led by Jeff Bridges, Meryl Streep, Brenton Thwaites, Alexander Skarsgård, Odeya Rush and Katie Holmes.
Swift plays a character named Rosemary. Although her part is small, Noyce insists it’s an important role and Swift is more than just eye-candy.
The film hits theaters, Aug 15.
Taylor’s Keds campaign plays off the brand’s celebrity connection. “The women in history who played a huge role in shaping my fashion are the women who have famously worn Keds throughout the years,” Swift said in a statement.
The singer/songwriter also had a hand in designing 11 shoe styles based on Keds’ Champion sneaker.
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